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  <url>
    <loc>https://victorflores.design/en/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/1636926985333-5YCORN0CVUNW04NX7EJ3/DSC_0622.jpg</image:loc>
      <image:title>About - Hi, I’m Victor</image:title>
      <image:caption>Always curious. Pragmatic, terribly honest and always straight to the point. Greatly interested in understanding human interaction with technology. I’m from Guadalajara, Mexico and have a background in Graphic Design, having worked in the publishing business for 3 years creating design systems for textbooks, in 2018 I decided to turn the page (pun intended) and switched to the digital world. Since then I’ve worked with tech startups, mainly on the services side, to solve users needs and business challenges, leading UX teams and also taken on solo projects. TL;DR I'm an end-to-end designer who loves solving challenging problems.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://victorflores.design/orintat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/f64316a3-f6d7-477c-838a-76b604c2f6b9/Screen+Recording+2021-11-16+at+14.35.04.2021-11-16+14_38_47.gif</image:loc>
      <image:title>Orintat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/a72b41d2-c303-4d19-bc98-55c97284e03c/Screen+Shot+2019-01-11+at+09.55.21.png</image:loc>
      <image:title>Orintat - Make it stand out</image:title>
      <image:caption>Main Dashboard before the project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/26230414-7643-4552-bc9d-727b93d6f5f3/Screen+Recording+2021-11-16+at+16.13.20.2021-11-16+16_15_48.gif</image:loc>
      <image:title>Orintat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/f94272e7-49e6-4655-99a9-0a0e8408c679/Screen+Shot+2019-01-11+at+09.56.45.png</image:loc>
      <image:title>Orintat - Make it stand out</image:title>
      <image:caption>Before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/acadc9ce-64f3-4149-bf92-552b3b12e5de/rango+de+gusto.2021-11-16+13_51_18.gif</image:loc>
      <image:title>Orintat</image:title>
      <image:caption>After</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/d8636619-ee12-4303-87a0-41c8452947f9/Screen+Recording+2021-11-16+at+15.59.50.2021-11-16+16_08_28.gif</image:loc>
      <image:title>Orintat</image:title>
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  <url>
    <loc>https://victorflores.design/coru</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/2f599707-e54a-40e8-b195-13120dca21cb/Frame+1.png</image:loc>
      <image:title>Coru - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/6216ff81-f707-4019-9082-e933c281fce8/Frame+2.png</image:loc>
      <image:title>Coru - Product Specific Landing Pages</image:title>
      <image:caption>Considering different points of entry, a new landing page was designed for each service (credit cards or car insurance) containing info on how the product works, giving users reassurance on the quality of the service and establishing the right expectation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/2e46e01f-a7d7-43bf-abb4-3bda39f90c6b/Screen+Shot+2021-11-16+at+17.10.03.png</image:loc>
      <image:title>Coru - New Forms</image:title>
      <image:caption>Reduce the amount of information needed to give recommendations. By mapping all of the information needed by each financial institution for considering a credit or insurance application we reduced the number of fields required to arrive at the recommendation page, delivering value to the visitors as fast as possible and allowing them to fill out the rest of the info after selecting a product to apply to.</image:caption>
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  </url>
  <url>
    <loc>https://victorflores.design/en/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2021-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/1636926993583-YMUI5MHWSQF9YBOWROG1/Frame+1.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://victorflores.design/pro-indie-music</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/1636926996629-LEHQFW98YYQ0CK2BLHMA/gif1.gif</image:loc>
      <image:title>Pro Indie Music - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/1636926996633-74GRQJT8S52BOECIZN95/Untitled+Project.2021-08-06+13_44_34.gif</image:loc>
      <image:title>Pro Indie Music - Growth plan for artists</image:title>
      <image:caption>The main value of the product is a plan, designed by industry leaders, that details tasks artist could use to grow their audience, as well as a system where artist can get feedback on every step of the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619186084478fc2e7bbac705/1636926996636-JW4NBJI5TRH6BCP5GD84/Desktop+-+2.png</image:loc>
      <image:title>Pro Indie Music - Content feed</image:title>
      <image:caption>On the main page users can find similar artists and get their contact info, promoting discovery and collaboration The team behind the platform constantly updates and shares content on how to grow in the music industry, user can get this info on the feed so they never miss out Participating in music festivas is key to grow, that why we designed a process in witch artists can have all their info ready and uploaded so they just have click a button to apply</image:caption>
    </image:image>
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